Lifestyle Marketing

Lifestyle marketing is a marketing approach that a brand defines itself according to the ideals and values ​​of its target audience is identifies with. Brands using this approach put their “why” at the center of their communication and inspire. This creates the idea that using the brand's products brings people closer to the lifestyle they want to live. This is what motivates people to use this brand.


Sustainability touches every moment of life, every sector and every business model. It basically means providing the needs of today without compromising the basic vital needs of future generations economic, environmental and social resources. "Sustainability" is among the marketing trends of 2021. Along with the global warming, climate crisis and pandemic process, now it appears as one of the key sensitivities of the consumers.

We develop projects and collaborations for brands that want to take a step towards sustainability, and create communication strategies for brands with sustainable products and business models.

Thanks for message!

Office İstanbul

Balat Mahallesi Yaldızcı Sokak No:12 Fener/ İstanbul 34087

0 212 984 6831

We are a 360 digital lifestyle marketing agency specialised in brand positioning, digital communication, social media, identity design, content creation and sustainability.


Subscribe to our weekly newsletter.

Contact Us

© 2021 By Collab İstanbul