Lifestyle marketing is a marketing approach that a brand defines itself according to the ideals and values of its target audience is identifies with. Brands using this approach put their “why” at the center of their communication and inspire. This creates the idea that using the brand's products brings people closer to the lifestyle they want to live. This is what motivates people to use this brand.
Sustainability touches every moment of life, every sector and every business model. It basically means providing the needs of today without compromising the basic vital needs of future generations economic, environmental and social resources. "Sustainability" is among the marketing trends of 2021. Along with the global warming, climate crisis and pandemic process, now it appears as one of the key sensitivities of the consumers.
We develop projects and collaborations for brands that want to take a step towards sustainability, and create communication strategies for brands with sustainable products and business models.